“A large part of that motivation was the recognition that millennials really viewed wellness as a lifestyle pursuit, yet weren't as engaged in the supplements category as other demographics.” With this in mind, Olly set out to create a brand that went beyond functional supplements and presented itself as a shelfie-worthy wellness brand that folks would genuinely look forward to making part of their daily lives. “When we started Olly, we wanted to build a lifestyle wellness brand,” Heitz says. They make them easy to understand-especially for millennials. One of the most notable things about Olly is that they make supplements digestible-not just literally, either. Thankfully, the people at Olly recognized this and stepped up to create a brand that caters to folks who crave high-quality supplements on a Target budget. The only problem is, so many of the most popular supplements are paired with a hefty price tag that makes them largely inaccessible to many members of society. In a world where wellness trends are always on the rise, people everywhere search for supplements to hop on board the healthy train.
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